Yellow Tails

Welcome to Yellow Tails, where convenience meets culinary excellence in every bite. As a pioneer in fast and easy food delivery, we take pride in bringing delicious meals straight to your doorstep with a smile. For over a decade, Yellow Trails has been a beloved fixture in the community, satisfying appetites and spreading joy with our delectable fare and welcoming atmosphere
Branding
Research, Positioning, Brand Architecture, Brand Platform, Messaging
Graphic Design
Logo Design, Brand Architecture, Visual Design System, Brand Guidelines
Web Development
Online Ordering , Interactable, Menu Cart Factuality
view
website
Process

The first step of our process was to get a clear understanding of our clients personality and use that to create a logo that that looks good and is marketable. After we the re-branding we then created the layout for their website that made so that the 3 main decision factors of my clients customers are answered in the first few scrolls. These are, "Who are Yellow Trials?", "What Food do they serve and is it good?", and, "How much does it cost?".

Outcome

The outcome of this project was that Yellow trials went from being under represented to overshadowing their competitors due to their modern and direct marketing. This 3x their conversions through their website and significantly increased their conversions on all the platforms they were marketing on.